Mediterranean Fragrance Manufacturing

Since 1995 · From Jemmel to Spain and the world

Jemmel Flower New is the manufacturing division of the Martinelli family group, producing air fresheners and fragrance solutions for car, home and pet care – from concept to finished product.

Explore Collections OEM & Private Label

Who we are

Jemmel Flower New is the manufacturing heart of the Martinelli family group, based in Jemmel (Tunisia) and specialised in the development and production of air fresheners and odor neutralisers.

From no-spill gels and liquid fragrances to sprays, vent clips and diffusers, we offer complete aromatic solutions for leading European and international brands.

25+ years of expertise

3 generations Martinelli family

Spain & Tunisia design & production

BALMAR · Our retail brand

BALMAR is our consumer fragrance brand, designed in Spain and inspired by the Mediterranean. Through BALMAR we launch our own collections while keeping Jemmel Flower New focused on OEM and private label manufacturing.

Available on Amazon: View BALMAR products

Collections

Cat&Dog · Pet Odor Eliminators

Functional gel air fresheners specifically developed to neutralise pet odours without masking them. Stable, no-spill format that is safe and convenient for daily use at home, in the car or in pet areas.

“Eliminate the smell, not the love.”

Pet-friendly fragrances and long-lasting gel format
Red Fruits · Marine · Tropical · Woodland
Ideal for homes, cars, pet beds and litter areas

Brisa · Car Perfume

Vent-clip car fresheners inspired by the Mediterranean coast. Compact, elegant designs with perfumes created in partnership with leading fragrance houses.

Passion · Tropical · Marine
Controlled fragrance release for weeks
Designed to complement the interior of modern cars

Manufacturing · OEM & Private Label

Jemmel Flower New develops and manufactures a broad range of air care products for international brands and retailers. We work from the initial idea and fragrance brief to bulk production, filling and final packaging.

Gel, liquid and spray air fresheners
Car vent clips and dashboard formats
Pet-care odor neutralisers
Home diffusers and multi-purpose deodorisers

Our processes are designed for flexibility: from pilot runs and test launches to large-scale, recurring production.

Confidential collaborations

We have long-standing experience producing for established European brands, especially in Italy and Spain. Discretion, reliability and quality are at the centre of every project.

The Martinelli family story

In the 1970s, Italian inventor Clemente Martinelli created the iconic clic-clac toy – two colourful balls that became a symbol of creativity and joy across Europe. That spirit of innovation led to the first family factories dedicated to producing playful, high-quality products.

Years later, his eldest son continued the journey, consolidating production in Tunisia and specialising in fragrance and air care. This is how Jemmel Flower New was born.

Today, the new generation launches BALMAR from Spain, bringing the family legacy of design, manufacturing and Mediterranean inspiration to new markets and partners.

Contact

For OEM, private label projects or distribution opportunities, please contact us using the details below. We will be pleased to study your brief and propose tailored solutions.

Spain · BALMAR

Design & brand development

Email: martinelli.julia.balmar@gmail.com

Tunisia · Jemmel Flower New

Manufacturing & logistics